Nokia Ovj has accepted a deal to give Oracle Corp’s customers access to its mapping products, as the smartphone manufacturer looks to expand its location services business. The Finland based company, which bought the world’s biggest digital mapping firm, Navteq, in 2008, has been searching for methods to boost the business and has recently agreed mapping deals with Groupon Inc and Amazon.Com Inc. The deal was declared on Monday at the OracleWorld conference in San Francisco, and it is regarded by Nokia executives as the path forward for meaningfully expanding Nokia’s mapping services, which now compete with Google Inc.’s Google Maps.
Oracle has Connected its Software to Nokia’s Software
In glaring contrast with Nokia’s distressed mobile phone operation, sales at the location business increased last quarter, though it still spawns only 4 percent of group revenue. Oracle has established a connection between its own software and the Nokia Location Platform software, Nokia revealed on Monday. This permits the U.S. Company’s business users to access the mapping services through its products.
Monetary particulars of the arrangement were not released, but Nokia said Oracle users would authorise Location Platform from Nokia for use in Oracle applications. “Nokia has been on a mission for the last 18 months to sign mapping and location deals with large internet players. The deal with Oracle extends this,” CCS Insight analyst Martin Garner said.
Just last week, Apple openly made an apology after customers recorded complaints about mistakes in its maps, which have been put on its latest phone operating system instead of Google Inc’s mapping service. Oracle is the world’s third-biggest software firm but also sells hardware to corporate clients and in 2009 bought Sun Microsystems, the manufacturer of server computers and developer of Java and Solaris software.