Just days after Samsung released its latest Apple fanboy-mocking advertisement, Nokia has now also entered the fray by launching a new animated television commercial contrasting the iPhone 5 with its forthcoming Lumia 920. The ad, published by Nokia’s YouTube account, criticises the iPhone for being unexciting and attacks Apple for offering only two colours (black and white) on its new iPhone. In comparison, the Lumia 920 comes in bright yellow, red, grey, white and black.

Lumia 920 Short In Supply In Just a Week After Release

The “boring” tag is a dig, one imagines, not just on colour choices, but on the consistency Nokia wants the viewer to associate with buying and owning an iPhone. Nokia hit the same note in one of its Smartphone Beta Test ads from earlier this year, you might remember. Nokia is yet to disclose pricing information or a release date for its Lumia 920, though the Finnish manufacturer has said it will be available by the end of 2012. That will put the Lumia 920 — which most view as the flagship device for Microsoft’s flagging Windows Phone operating system — into direct competition with the iPhone 5, which is still in short supply nearly a week after its initial release.

Other Competitors of Lumia 920

The Lumia 920 will also be going up against new phones from Samsung (the Galaxy Note II) and Motorola (the Razr Maxx HD); though Nokia is, at least for now, focusing on Apple’s market-leading smartphone. If you want to see how the Lumia 920 compares against the iPhone 5 (aside from colour availability and what it says about you as a person), CNET has a good comparison of the specs of each phone.

One thing that has been repeated again and again on the subject of Nokia’s marketing, is that the company should concentrate on the platform rather than the hardware. Windows Phone 8 needs every boost it can get, if it is to compete in the hyper competitive environment it is about to enter. Nokia’s future as a premium technology company rests on the successful release of the Lumia 920. If the only reason the company thinks people will buy it is the differences in color between it and competitors, consumers are unlikely to see anything different. If the firm cannot do any better, Nokia is in for a hard winter.