Similar to most key announcements these days, facts about pricing and release dates were lacking from Nokia‘s launch of the incoming Lumia 920. With Nokia posting Lumia 920 prices for some European regions, that has been changed today. Reuters reports that these prices weren’t in reality set by Nokia, but rather by the dealers who purchase the handsets in wholesale from the company.
Expensive In Sweden & Italy
In some parts of the world, the Lumia 920 is more costly than the Galaxy S III, but less expensive than the iPhone 5. Experts weren’t expecting it to be priced more than the iPhone 5 obviously, but some analysts are apprehensive that the Lumia 920 might be priced too high for a Windows Phone 8 device. In Sweden, the 32GB Lumia 920 will run 5,700 crowns ($860), which compares to the 4,515 crowns the 16GB Galaxy S III is going for at Expanses, and the 6,995 crowns the 32GB iPhone 5 is set to debut at.
There was a comparable price structure in Italy as well. There, the phone with be introduced at €599 ($770), with the 16GB S III selling for €529. It is worth noticing that one of Italy’s major carries, TIM, will be offering the Lumia 920 for less than the price of a Galaxy S III, but there are cases where we’re seeing retailers and carriers stick the Lumia 920 with a more expensive price listing.
Nokia Might Find Very Less Customers
According to some forecasters, like Ovum’s Nick Dillon, said this may not have a positive impact on Nokia and Windows Phone 8. Users will possibly expect to pay less for a Windows Phone 8 handset, he says, because they see it as a gamble when compared to opting for an iPhone or Android device. Nokia is also depending on these new Windows Phone 8 handsets to drag it out of the financial troubles its currently in, but with costs as high as the ones mentioned above, it might be hard to get consumers to buy.
Lumia 920 is Nokia’s new flagship device after all, and traditionally flagship devices usually cost quite a bit of money. Will these prices discourage potential buyers from using a Lumia 920 and accepting Windows Phone 8 as their new mobile OS? We shall see soon enough, as the Lumia 920 is planned to launch in Europe sometime in November.