Samsung’s Galaxy S3’s sales aren’t being thwarted by unimportant things like the iPhone 5 or jury verdicts it seems. Since August 1, sales of the S3 have witnessed average weekly growth of 9 percent, following by big surges after the Apple lawsuit verdict and the iPhone 5 announcement, according to mobile-app analytics firm Localytics.
Jury’s Decision Made The Customers To Buy The Device
Sales of new S3 phones have soared about 16 percent from August 21 to August 27. On August 24, a jury bench in California found Samsung guilty of patent breach, awarding Apple more than $1 billion in compensations. The attention on Samsung and the belief that its phones were similar in some ways to the iPhone may have contributed to the sales increase, suggests Localytics. Several consumers may also have dreaded a ban on Samsung products in light of the jury decision, causing them to hurry out to buy a device before it was too late.
Galaxy S3’s Overall Growth Rate Has Remained Stable
The subsequent bump was seen from September 11 to September 17, when sales ascended by 15 percent. On September 12, Apple publicised the iPhone 5 at a launch event. The preceding week, sales growth for the Galaxy S3 was disappointing, according to Localytics. Consumers eyeing a new smartphone were possibly waiting to get more information about the iPhone 5 before determining which phone to purchase. Even without the sales spikes, the S3’s average weekly growth rate of 9 percent has remained stable, which means Samsung is seeing substantial demand regardless of the iPhone 5.
Localytics retails software to app developers that can quantity the use of their apps. To collect its numbers for this report, the firm scrutinised the number of Galaxy S3 phones running apps that tap into its analytics. It then determined the weekly growth in new S3 handsets around the world. Localytics has revealed that it supports over 350 million devices and that several million Samsung Galaxy S3 phones were involved in this study.